Corporate Social Influence
The social programs of international organizations have gained much momentum in the past few years, and rightfully so. Whether labeled as Corporate Social Responsibility (CSR), “Going Green” or “Sustainable Development,” the value of acting in a socially acceptable manner has been recognized by the vast majority of organizations worldwide.
Many of these entities view social programs as a valuable tool in attracting and maintaining both customers and investors. i2Si also sees the value of these programs – we like the idea of sustainable development as much as anybody. We believe, however, that the true value of social programs is being overlooked much of the time. Our clients come to us because they are experiencing difficulties at one or more of their foreign operating locations — usually in the form of local protests against the company, sabotage of their equipment or even threats against their personnel. In any case, the local populace is not supportive of their presence, and i2Si is called upon to change this sentiment. The answer? Applied Social Influence Activities...
Population-focused influence strategies that blend social marketing with counterinsurgency methodologies — to include selective use of humanitarian and civic actions — have proven to be most effective in shaping popular sentiment and attitudes to bring about favorable behaviors. The key to success lies in thorough situational analysis prior to taking action. The proper influential civic actions — those most important to local residents — must be identified, and the overall Social Influence Program must be “marketed” in the most effective manner...both to indigenous populations as well as to the world at large.
i2Si provides turn-key influential activity solutions—from initial assessment through all phases of execution and ending with an analysis of project’s effectiveness. In addition to any physical project activities, i2Si provides a complex multi-media information program, often spanning international borders, in order to maximize the positive impact upon the organizational external profile.
Many of these entities view social programs as a valuable tool in attracting and maintaining both customers and investors. i2Si also sees the value of these programs – we like the idea of sustainable development as much as anybody. We believe, however, that the true value of social programs is being overlooked much of the time. Our clients come to us because they are experiencing difficulties at one or more of their foreign operating locations — usually in the form of local protests against the company, sabotage of their equipment or even threats against their personnel. In any case, the local populace is not supportive of their presence, and i2Si is called upon to change this sentiment. The answer? Applied Social Influence Activities...
Population-focused influence strategies that blend social marketing with counterinsurgency methodologies — to include selective use of humanitarian and civic actions — have proven to be most effective in shaping popular sentiment and attitudes to bring about favorable behaviors. The key to success lies in thorough situational analysis prior to taking action. The proper influential civic actions — those most important to local residents — must be identified, and the overall Social Influence Program must be “marketed” in the most effective manner...both to indigenous populations as well as to the world at large.
i2Si provides turn-key influential activity solutions—from initial assessment through all phases of execution and ending with an analysis of project’s effectiveness. In addition to any physical project activities, i2Si provides a complex multi-media information program, often spanning international borders, in order to maximize the positive impact upon the organizational external profile.