SERVICES - CORPORATE SOCIAL RESPONSIBILITY (Civic Projects)

Corporate Social Responsibility (CSR) has gained much momentum in the past few years, and rightfully so.  Whether it’s labeled as CSR, “Going Green” or “Sustainable Development,” the value of acting in a socially acceptable manner has been recognized by the vast majority of corporations worldwide.

Many of these corporations view CSR as a valuable tool in attracting and maintaining both customers and investors, as much of the spending public wants to ensure that their money is being used in an “eco-friendly” and responsible manner.  This is why you can find detailed descriptions of CSR activities in the Annual Report of almost every Fortune 500 corporation.

i2Si is a proponent of CSR.  We like the idea of sustainable development as much as anybody.  We also think, however, that the true value of CSR is being overlooked much of the time.  Our clients come to us because they are experiencing difficulties at one (or more) of their foreign operating locations — usually in the form of local protests against the company, sabotage of their equipment or even threats against their personnel.  In any case, the local populace is not supportive of their corporate presence, and i2Si is called upon to change this sentiment.  The answer?  Applied CSR activities...

Population-focused influence strategies that blend social marketing with counterinsurgency methodologies — to include selective use of humanitarian and civic actions — have proven to be most effective in shaping popular sentiment and attitudes to bring about favorable behaviors.  The key to success lies in thorough situational analysis prior to taking action.  The proper civic actions — those most important to local residents — must be identified, and the overall CSR Program must be “marketed” in the most effective manner...both to indigenous populations as well as to the world at large.

Whether it's a civic project in a remote jungle region, digging wells, building schools or even reinforcing the foundational structure of a floating village, i2Si stands ready to assist.

As a full-service communications and PR company, i2Si provides turn-key CSR and civic project solutions—from initial assessment through all phases of execution and ending with an analysis of project effectiveness. In addition to any physical project activities, i2Si provides a complex multi-media information program, often spanning international borders, in order to maximize the positive organizational external profile (OEP).

Allow us to demonstrate how this strategy can resolve your operational issues.  Contact us today!

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