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OUR IMPACT Northern Sumatra Indonesia i2Si also selected a multi-media approach for our recent anti-recruitment efforts in support of a US Embassy initiative. We created DVDs based upon a live anti-violence presentation by well-respected anti-terror authority figures, then disseminated those DVDs to children all across Indonesia...many of whom reside in very hard to reach areas. These videos were then presented in school by teachers -- respected authority figures whose inclusion in the dissemination process ensured message acceptance and retention by our intended audience...the children. A parallel program espoused a similar anti-violence message, but was delivered to large mixed audiences through an entertainment venue: puppet shows. Puppetry has been an accepted form of "mass communication" in Indonesia for hundreds of years. Through partnership with two of the most popular puppet artists in Indonesia, our clients' selected messages of peace and tolerance were avidly accepted and retained by large audiences throughout the region, many of whom are inaccessible via other forms of media. However challenging the media or social environment, i2Si analysis and expertise ensures your message is not only broadcast...it is effectively delivered to a receptive audience and has lasting impact. Cambodia 2008-2010 saw i2Si supporting various US Embassy initiatives by planning and implementing comprehensive programs that addressed cross-cultural awareness and anti-recruitment (criminal organizations, human trafficking, drugs) issues. Working through the RCG Ministry of Culture, and through partnership with outstanding local entities, i2Si was able to inform and positively affect millions of Cambodians. Key in this endeavor was our partnership with Khmer Mekong Films (www.cambodiafilms.com), where we created the #1 domestically produced TV show that garnered over 5 million weekly viewers. The social messaging of this show (Airwaves) was presented in a highly entertaining format, thus ensuring audience receipt and retention of the important messages contained therein. Another successful partnership was with World Education (www.worlded.org), an NGO with global reach and unparalleled passion for increasing educational opportunities for underserved communities. Leveraging their existing teacher network throughout 6 provinces allowed our anti-recruitment training to reach well over 100,000 students and their families, thus arming them against possible human trafficking and other criminal recruiting attempts. Newly created Youth Groups in each of these locations ensures message and training longevity, as well as youth participation. Our parallel "provincial concert" series -- 12 major events in 4 provinces -- enlisted the aid of Neay Koy, the most popular comedic troupe in Cambodia, to deliver our anti-recruiting messages in an entertaining manner. Audience members often traveled from over 2 hours distance in order to see the popular concert, with crowd sizes ranging from 20-40,000 in size. This comprehensive approach, utilizing different media formats and delivery mechanisms, ensured that our client's message was effectively delivered and acted upon...impact achieved. Bangladesh Through the use of various media – including Gambhira folk dancing, street theater and TV docu-drama – i2Si was able to effectively inform a nationwide audience of selected anti-recruitment and safety messages, and received accolades from the Directorate of Mass Communication, Ministry of Social Welfare, Ministry of Religious Affairs, Ministry of Information and the Ministry of Primary and Mass Education. Our program was lauded as one of the most effective in recent history by the aforementioned Ministries.
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