Impact International Solutions Inc

Corporate Social Responsibility Hostile Areas

METHODOLOGY

i2Si is unsurpassed in developing expert communication strategies and tactics for our clients to achieve alignment between organizational messages and requisite key target audience behaviors. This is our primary function: to develop and execute Communication Programs with the following objectives:

To influence actions and behaviors of selected population groups
To maximize the positive organizational external profile (OEP) of our clients

Our comprehensive analytical, planning and execution processes assist clients in developing clear objectives for reinforcing organizational external profile goals, then outlines the identified metrics that will be used to determine program effectiveness.

Our proprietary AA2AS Influence Model [Active Antagonism to Active Support] details the 5 Phases that any selected key audience must traverse in order to behave in a manner favorable to established organizational objectives. Although there is no “one size fits all” solution to complex foreign operational issues, our AA2AS Model provides a proven structure within which to establish strategic baseline planning activities, and is based upon proven communications theories (Stakeholder Analysis, 5 Cultural Dimensions, Alderfer’s ERG Needs Theory, etc.).

i2Si operations focus upon three major areas:

Research and analysis of targeted regions and audiences.
Implementation of civic and/or social outreach projects to incorporate popular involvement and engender support.
Execution of comprehensive multi-media information programs to maximize impact of selected messages and civic programs.

We leverage our solid relationships within the international media, as well as with foreign governmental and community leaders, to plan and implement comprehensive programs worldwide. Our experience in complex media programs, socio-political analysis, and civic design and construction – often in remote locations – enables i2Si personnel to deliver effective results wherever and whenever the need exists.

With a network of offices, professionals and contacts spanning the globe, i2Si is well-positioned to deliver immediate results on the country, regional and local levels.